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Target Seeks Suppliers as Allies in Battle Against 'Showrooming'

Target's recent letter to its suppliers seeking help in the battle against 'showrooming' – the phenomenon of shoppers browsing brick-and-mortar stores but buying from lower-priced competitors – points up the power mobile devices have put into shoppers' hands. Target wants its suppliers to help by providing more differentiated products and/or lower prices, but many wonder if anything can stem the showrooming tide.
 
Target Seeks Suppliers as Allies in Battle Against 'Showrooming'
JCPenney CEO Outlines Pricing Revamp
Staples Debuts Tablet-Optimized E-Commerce Site
2012 RIS/IHL Store Systems Study: Expanding Boundaries

David Phalen of Movado Retail Group focuses on optimizing the labor-to-sales ratio.
 
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Magazine Section
January 2012
In this Issue:
Streamlining the Store

Walking in a Digital Wonderland

The Best of NRF

Customer-Driven Decisions

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Retail Insight Blog

Stop Amazon from Hijacking Customers Part 2
Last week's blog about Amazon hijacking customers not only struck a chord with readers, but it amazingly dovetailed with news from JCPenney and Target that hit the headlines on the same day. JCPenney launched a bold multi-prong pricing strategy simultaneously with Target launching an initiative to combat "showrooming," a trend where shoppers visit stores to look at products and use digital tools to purchase them from online retailers. Here's how it all ties together. 
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