Rob Garf leads AMR Research's retail practice. He brings more than 15 years of experience with leading retail organizations to his role as vice president. Rob advises line of business and technology executives regarding store and cross-channel operations. His coverage includes specific process and technology such as workforce management, task management, customer intelligence and loyalty, inventory and replenishment, advanced selling strategies, and cross-channel retailing.

Prior to joining AMR Research almost six year ago, Rob worked for several retailers in various parts of the organization, including home office, call center, warehouse, and stores. Most recently, Rob worked for Lids, a leading cross-channel specialty retailer. At Lid�s, Rob led cross-channel system development and marketing by integrating the new e-commerce channel with pre-existing operations.

Rob is a frequent speaker at retail events and has been quoted as an expert in IT, trade, and top tier publications, such as RIS News, The Wall Street Journal, BusinessWeek and Internet Retailer.