Michael Bergdahl is an international speaker, author and business coach. Bergdahl worked in Bentonville, Arkansas for Wal-Mart, as the Director of �People� for the headquarters office, where he worked directly with Sam Walton. It was Sam Walton who gave Bergdahl the nickname, �Bird Dawg�! Previous to Wal-Mart he worked for Pepsico�s Frito-Lay Division in the sales organization and headquarters staff assignments. He has experience as a turnaround specialist who participated in two successful business turnarounds.

Bergdahl has appeared on CNN, CNBC, CNN FN, CBS National Radio and Bloomberg TV. He is considered an authority on Wal-Mart. The giant retailer�s own Public Relations Department has referred Bergdahl to interviewers interested in gaining insights into the company. His articles have appeared in Retail Merchandiser, Investor�s Business Daily, Convenience Store News, National Retail Federation�s STORES Magazine, Progressive Grocer, Convenience Store Decisions Magazine, the Grocery Manufacturer Association�s FORUM Magazine, the National Community Pharmacists Association�s America�s Pharmacist Magazine, American Management Association�s MWorld Magazine, Leadership Excellence Magazine and the National Association of Convenience Stores Magazine.

He wrote a book about his experiences working for the World�s largest retailer entitled: What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World, which was published in the USA and Internationally by John Wiley in August 2004. His book has been translated into versions in Chinese, Thai and Korean. He wrote his book to help Wal-Mart�s domestic and international competitors develop proactive success strategies. Interestingly, his book is sold on both the Wal-Mart and Sam�s Club web sites.

He recently completed his second book entitled, The 10 Rules of Sam Walton: Success Secrets for Remarkable Results, was published in June 2006. This book is being translated into Chinese, Korean and Indonesian. He writes a �Wal-Mart Competition� blog which can be accessed on his website at: www.michaelbergdahl.net.