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Driving Cross-Channel Retailing Success
July 16, 2009 | American Management Association Conference Center | New York, NY
Cross-channel retailing, including e-commerce, contact centers and mobile commerce, is shaping up to be the most reliable growth area for 2009. The new customer demands transparency across channels and expects order-anywhere and fulfill-everywhere functionality throughout their shopping experience.
Developing an integrated crosschannel inventory strategy, for example, can also create cost reduction efficiencies throughout the supply chain and new save-the-sale opportunities by enabling endless-aisle capability. This program will focus on key findings from AMR studies and client engagements about how retailers can generate cross channel success in a down economy.
Understanding the time constraints retailers' face, this half-day program leverages AMR's industry leading research and RIS industry insight. Each focused agenda will include the following components:
- Best practices from successful retailers
- Operating models to formulate an action plan
- Peer networking Q&A
- Roadmap to build a business case
To view the Full Agenda, click here.
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Directions
American Management Association Conference Center
1601 Broadway at 48th Street
(near Times Square)
New York, New York
American Management Association (located in the same building as the Crowne Plaza Hotel at Times Square). Entrance is on 48th Street. Door on left side in Crowne Plaza vestibule.
From PENN PLAZA to 1601 BROADWAY (Fastest Route):
1. Going west on W. 33rd St. toward 8th Ave. 0.11 miles
2. Turn RIGHT onto 8th Ave. 0.85 miles
3. Turn RIGHT onto W. 50th St. 0.12 miles
4. Turn RIGHT onto BROADWAY. 0.06 miles
Parking:
There are parking garages available on 48th and 49th streets, as well as at the Crowne Plaza.
Subway:
B-D-F-V to 47th-50th St.-Rockefeller Center; C-E to 50th St. and 8th Ave; 1-2 to 50th St; N-R-W to 49th St; 6 to 51st St.
Bus:
From Uptown: M 7, M 10, M 104, exit at 50th St. and Broadway.
From Downtown: M 10, M 104, exit at 49th St.and 8th Ave.
M 5, M 6, M 7 exit at 49th St. and 6th Ave. |
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