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Driving Cross-Channel Retailing Success
July 16, 2009 | American Management Association Conference Room |
New York, NY
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| Full Agenda |
| 9 to 9:05 am |
Opening Comments: Joe Skorupa, Group Editor-in-Chief, RIS News |
| 9:05 to 10 am |
Overview of Retail Environment & State-of-State in Cross Channel Retailing
Speaker: Janet Sherlock, Research Director / Retail, AMR Research
Today's briefing begins with an overview of current economic conditions and how they shape retail decision making, presented by AMR's Janet Sherlock, who will then review emerging retailer priorities and evaluation criteria for projects. Our opening segment continues with a discussion of the emerging trends in cross-channel retailing and a review of findings from AMR's recent survey of over 300 consumers regarding their online shopping preferences. |
| 10 am to 11 am |
Workshop 1: E-Commerce Strategy
Workshop Leader: Janet Sherlock, Research Director/Retail, AMR Research
In Workshop #1 Sherlock will review current research and discuss key practices that drive website profitability. She will then identify strategic trends in ecommerce affecting retail enterprise branding, organizational structure, and operations.
Workshop #1 Q&A:
1. How is your company poised to address online brand expansion or international expansion?
2. What is your company's Cross-Channel organizational structure?
3. How have changes in the economy altered your company's ecommerce strategy? |
| 11:00 to 11:15 am |
BREAK |
| 11:15 am to 12:15 pm |
Workshop 2: Cross-Channel Operations
Workshop Leader: Janet Sherlock, Research Director/Retail, AMR Research
Workshop #2 will focus on cross-channel operations. In this workshop Sherlock will discuss the current state of cross-channel environments and their ability to support order management, order fulfillment, and inventory visibility. Sherlock will also identify retailer best-practice success stories in cross-channel operations.
Workshop #2 Q&A:
1. What cross-channel strategies does your company employ and how are they executed?
2. How is enterprise-wide inventory visibility achieved?
3. What is your fulfillment network strategy? |
| 12:15 to 12:20 pm |
Retail Orphan Initiative Comments |
| 12:20 to 1 pm |
Networking Lunch |
| 1 to 2 pm |
Workshop 3: Cross-Channel Customer Management
Workshop Leader: Janet Sherlock, Research Director/Retail, AMR Research
The online channel collects healthy and abundant amounts of customer information and insight. Creating that same quantity and quality in the brick-and-mortar environment and marrying it across channels creates a challenge in the retail enterprise. In Workshop #3 Janet Sherlock will review practices, strategies, and tactics for creating the 360o view of the customer.
Workshop #3 Q&A:
1. Does your organization have a 360 view of the customer?
2. What tools and tactics are you employing for managing and analyzing customer data?
3. What marketing techniques is your organization utilizing to optimize your cross-channel environment |
| 2 to 2:05 pm |
Closing Comments: Joe Skorupa, Group Editor-in-Chief, RIS News |
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