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Next Generation Consumer Centric Merchandising
September 16, 2009 | Sheraton Anaheim Hotel | Anaheim, CA
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| Full Agenda |
| 9 to 9:05 am |
Opening Comments: Dave Weinand, Publisher, RIS News |
| 9:05 to 10 am |
Overview of Retail Environment & State-of-State in Cross Channel Retailing
Speaker: Kevin Sterneckert, Research Director / Retail, AMR Research
Today's briefing begins with an overview of current economic conditions and how they shape retail decision making, presented by AMR's Kevin Sterneckert, who will then review emerging retailer priorities and their evaluation criteria for projects. Our opening session continues with a discussion of the emerging trends and the role of online shopping in consumer-centric merchandising, based on a recent survey of more than 300 consumers. |
| 10 am to 11 am |
Workshop 1: Demand Forecasting & Planning
Workshop Leader: Kevin Sterneckert, Research Director / Retail, AMR Research
In Workshop #1 Sterneckert will review current research and discuss key practices that drive good demand forecasting and planning. He will then identify strategic trends in forecasting on topics such as accuracy, granularity, frequency, and organizational structure.
Workshop #1 Q&A:
1. What types of data do I need to collect to provide good forecasts?
2. What is the role of stores in the forecasting process?
3. Who "owns" the forecast and how do I define success? |
| 11:15 am to 12:15 pm |
Workshop 2: Convergence of Assortment Planning and Space Execution
Workshop Leader: Kevin Sterneckert, Research Director / Retail, AMR Research
Workshop #2 will focus on the convergence of assortment planning and space execution. In this workshop Sterneckert will discuss the convergence of assortment and space processes to better link planning and execution. He will also provide a perspective on the vendor landscape of assortment and space planning providers.
Workshop #2 Q&A:
1. Where/how do assortment and space planning fit within a mature consumer-centric merchandising framework?
2. How do you go "local"?
3. What are the emerging success criteria for good assortment and space plans? |
| 12:15 pm to 12:20 pm |
Retail Orphan Initiative Comments
Speaker: Dave Weinand, RIS News |
| 12:20 pm to 1 pm |
Networking Lunch |
| 1 pm to 2 pm |
Workshop 3: Lifecycle Price Management
Workshop Leader: Kevin Sterneckert, Research Director / Retail, AMR Research
Price and price perception are key decisions for today’s shoppers. Lifecycle pricing provides a process that links the elements of pricing: regular price, promotion and end of life pricing, advertising execution, and price management activities. In this workshop Sterneckert will review practices, strategies, and tactics for creating pricing strategies that drive value for your shoppers.
Workshop #3 Q&A:
1. How do you sequence a lifecycle pricing project?
2. The role of company strategy in setting prices?
3. What are the common change management challenges in implementing successful lifecycle pricing projects?
4. What are the common mistakes in the first three years of an implementation? |
| 2 pm to 2:05 pm |
Closing Comments: Dave Weinand, Publisher, RIS News |
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