Consumers have expanded how they buy, and how they give feedback on their shopping experiences. Retailers must recognize the limitations of using traditional merchandising approaches to manage consumer insights in a cross-channel world. In this Retail Intelligence Briefing, AMR Research analysts will conduct two interactive workshops on the latest approaches to using consumer insights to develop an unified forecast across sales channels, to assort and merchandise in the store; and to leverage social and mobile media are throughout the merchandising life cycle.

Speakers Include:
Kevin Sterneckert, Retail Research Director, AMR Research
Allen Johnson, Industrial & Consumer Value Chain, AMR Research