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Consumer-Centric Retailing and the Digital Consumer
February 23, 2010 | Cambridge Suites Hotel Toronto | Toronto, Canada
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| Full Agenda |
| 8:00 to 8:30 am |
Registration/Coffee |
| 8:30 to 9:30 am |
State of the Market and Research Results: Kevin Sterneckert, Retail Research Director, AMR Research
Today's briefing begins with an overview of current economic conditions and how they shape retail decision making, presented by AMR's Kevin Sterneckert, who will then review emerging retailer priorities and evaluation criteria for projects. Our opening segment continues with a discussion of the emerging trends around the relationship between consumer-centric retailing and the new digital consumer and a review of findings from AMR's recent survey of over 300 consumers regarding their online shopping preferences. |
| 9:30 to 10:30 am |
Consumer Centric Retailing: Kevin Sterneckert, Retail Research Director, AMR Research
In this workshop, Kevin Sterneckert will discuss the top operational interdependencies that allow retailer so manage consumer insights in a cross-channel world, and to use consumer insights to develop a unified forecast across sales channels. Sterneckert will address back office interdependencies like the integration of merchandising decisions with labor planning and supply chain planning. |
| 10:30 to 10:45 am |
Networking Break |
| 10:45 to 11:45 am |
The Digital Consumer: Allen Johnson, Consumer Value Chain Research Director, AMR Research
Allen Johnson will lead this workshop that features discussion of the digital consumer as a game changer in consumer-centric retailing. Johnson will focus on the impact of the digital consumer across the retail enterprise; and how the retailer must interact with this consumer on-line and in the store, to leverage the demand from digital channels. |
| 11:45 am to 12:35 pm |
Roundtable Luncheon discussion |
| 12:40 pm to 1:05 pm |
Closing Keynote: A Retail Case Study: Jimmy Hale, Managing Principal / Business Consultant, ATG
Traditional merchandising approaches no longer work as consumption and purchasing habits of shoppers have rapidly shifted to new, and possibly, long-term patterns. The nature of the ‘trade-down’ shopper combined with their ‘always-on’ digital capabilities are having a powerful impact on how retailers must approach their merchandising strategies and tactics. In this session hear details of how one retailer adjusted its strategy to better align with the new shopper environment. |
| 1:05 to 1:10 pm |
Closing Comments: Dave Weinand, Publisher, RIS News |
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