RIS Retail

Consumer-Centric Retailing and the Digital Consumer
May 4, 2010  |  Hotel Allegro |  Chicago, IL

Consumers have expanded how they buy, and how they give feedback on their shopping experiences. Retailers must recognize the limitations of using traditional merchandising approaches to manage consumer insights in a cross-channel world. In this Retail Intelligence Briefing, AMR Research analysts will conduct two interactive workshops on the latest approaches to using consumer insights to develop an unified forecast across sales channels, to assort and merchandise in the store; and to leverage social and mobile media are throughout the merchandising life cycle.

Speakers Include: Tom Dillon, Vice President, Merchandising Systems, Follett Higher Education Group
Leeann Fecho, Marketing Manager, Email & Social Media, Follett Higher Education Group
Allen Johnson, Industrial & Consumer Value Chain, AMR Research

To view the Full Agenda, click here.

*Complimentary Registration is for Retail Executives Who Qualify