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Consumer-Centric Retailing and the Digital Consumer
May 4, 2010 | Hotel Allegro | Chicago, IL
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| Full Agenda |
| 8:00 to 8:30 am |
| 8:30 to 9:30 am |
Opening Comments: Dave Weinand, Publisher, RIS News
State of the Market & Facilitated Discussion: Allen Johnson, Consumer Value Chain Research Director, AMR Research
Today's briefing begins with an overview of current economic conditions and how they shape retail decision making, presented by AMR's Allen Johnson. The session will draw on attendees' own experiences and priorities through a facilitated discussion. Allen will ensure attendee participation through targeted discussion points focusing on 2-3 areas.
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| 9:30 to 10:30 am |
Workshop 1: Customer-Centric Retailing: Allen Johnson, Consumer Value Chain Research Director, AMR Research
In this workshop, Allen Johnson will discuss the top operational interdependencies that allow retailer so manage consumer insights in a cross-channel world, and to use consumer insights to develop a unified forecast across sales channels. Johnson will address back office interdependencies like the integration of merchandising decisions with labor planning and supply chain planning. |
| 10:30 to 10:45 am |
Networking Break |
| 10:45 to 11:50 am |
Workshop 2: The Digital Consumer: Allen Johnson, Consumer Value Chain Research Director, AMR Research
Allen Johnson will lead our final workshop that features discussion of the digital consumer as a game changer in consumer-centric retailing. Johnson will focus on the impact of the digital consumer across the retail enterprise; and how the retailer must interact with this consumer on-line and in the store, to leverage the demand from digital channels. |
| 11:50 am to 12:35 pm |
Networking Luncheon |
| 12:35 to 1:30 pm |
Closing Keynote: Retail Case Study: Tom Dillon, Vice President, Merchandising Systems, Follett Higher Education Group, Leeann Fecho, Marketing Manager, Email & Social Media, Follett Higher Education Group
Traditional merchandising approaches no longer work as consumption and purchasing habits of shoppers have rapidly shifted to new, and possibly, long-term patterns. The nature of the "trade-down" shopper combined with their "always-on" digital capabilities are having a powerful impact on how retailers must approach their merchandising strategies and tactics. Hear how Follett Higher Education Group has adjusted its strategies to better align with the new shopper environment and discover lessons learned from the great recession. |
| 1:30 pm |
Closing Comments: Dave Weinand, Publisher, RIS News |
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