Opening Comments

• Dave Weinand, Publisher, RIS News
• Honorary Chairperson: Giri Durbhakula, Vice President Technology, Charlotte Russe Inc.

Opening Keynote
CROSS-CHANNEL RETAILING: CREATING INTERSECTIONS OF OPPORTUNITY
Speaker: Chris Ladd, Vice President, Global Internet & Retail, Crocs Inc.
A new breed of executive is emerging in cross-channel retailing. One who has spent his entire career in retail, but exclusively in e-commerce. An executive like Chris Ladd of Crocs, who is in charge of both online and store commerce, who brings a new perspective about what cross-channel alignment means. His approach is to abandon viewing channels separately but instead as overlapping with key opportunities found in the intersections. The Web site, for example, is viewed as the largest flagship store. At the systems level, everything is focused on the data and interaction with the customer. Ladd talks about a new vision of cross-channel transformation and how Crocs has rebooted its business model.

Concurrent Sessions
1A: MOBILE COMMERCE TRACK: FROM E-COMMERCE TO M-COMMERCE TO MOBILE APPS
Speaker: Peter Hogan, Vice President of eCommerce, Brown Shoe Company (Shoes.com)
Last year, Brown Shoe Company took three of its websites mobile, effectively leveraging these e-commerce storefronts in a mobile browser. This year it has taken the next step and created mobile apps for Apple iPod and Google Android to make the mobile shopping experience easier and more convenient. In this session you will learn how this leading global footwear company created a mobile roadmap with a low barrier to entry that is producing dramatic results.

1B: SOCIAL RETAILING TRACK: THE SOCIAL MEDIA IMPERATIVE & WHY SHOPPERS SHOULD RUN THE COMPANY
Speaker: Kelly Phillipps, Executive Vice President/Chief Technology Officer, Backcountry.com  Inc.
The success of Backcountry.com, which manages 13 persona-based online storefronts, has been built on putting communities at the top of the priority list. So, when Facebook and other social media platforms emerged, Backcountry.com took a fast-mover approach to enabling consumers to pursue their passions for outdoor sports ranging from mountain climbing to biking to snowboarding. Find out how one of the leading social retailing practitioners adapts its community-based techniques to today's tools, and why in an ideal scenario shoppers should actually run the company.

1C: E-COMMERCE TRACK: OPERATIONALILZING THE OMNI-CHANNEL VISION
Speakers:
Beth T. O'Rorke, Vice President, U.S. Retail Systems & Shared Services, Staples Inc.
Craig Stevenson, Global Portfolio Leader, IBM Global Retail Industry

General Session #3
X-CHANNEL TALK SHOW: THE 5-PRONG GO-TO-MARKET STRATEGY OF STEVE MADDEN LTD. 
Interviewer: Honorary Chairperson: Giri Durbhakula, Vice President Technology, Charlotte Russe Inc.
Interviewee: Andrew Koven, President of E-Commerce and Customer Experience, Steve Madden, Ltd.

Concurrent Sessions
2A: MOBILE COMMERCE TRACK 
MAKING THE CASE FOR MOBILE ROI
Speaker: Philip Thompson, Vice President, Marketing & Operations, E-Commerce, Fossil Inc.

Experimentation with m-commerce is necessary at this early stage and it doesn't require a significant investment in infrastructure. At least not yet. But lessons learned by early adopters are enabling them to build a foundation for significant long-term value. This session examines the new ideas and forces shaping m-commerce today.

2C: E-COMMERCE TRACK
CASE STUDY: AN E-COMMERCE MAKEOVER
Speaker: Stan Payson, Vice President of Interactive Technology & New Business Integration, David's Bridal Inc.
David's Bridal launched its website five years ago, but outgrew its capabilities and recently underwent a major re-platforming program to add agility today and flexibility for the future. Major components of the program include Master Data Management, relevant search and increased marketing functions for a website that is a major revenue generator for this multi-channel retailer that occupies a unique niche in the marketplace.

Opening Comments
Honorary Chairperson: Giri Durbhakula, Vice President Technology, Charlotte Russe Inc.

 

Breakfast Keynote
FOURTH ANNUAL RIS CROSS-CHANNEL RETAIL TECHNOLOGY STUDY: PRESENTATION AND ANALYSIS
Presenters:
· Nikki Baird, Managing Partner, RSR Research
· Joe Skorupa, Group Editor-in-Chief, RIS News

Today's keynote session features highlights and key takeaways from the Fourth Annual RIS Cross-Channel Technology Trends Study. Presented by RIS Editor-in-Chief Joe Skorupa and Nikki Baird, Managing Partner at research partner RSR Research, the session will provide analysis of key study highlights.

Concurrent Workshops
These hands-on interactive workshops give Summit attendees a platform to discuss pressing business challenges and solutions in a roundtable setting. The workshops will be driven by group discussion facilitated by a workshop leader to help foster the exchange of ideas. Attendees may choose from one of two workshops.

Workshop #1
CROSS-CHANNEL PRICING AND MARKDOWN OPTIMIZATION
Speaker: Mike Matacunas, CEO, The Parker Avery Group
With the rapid growth of "anywhere commerce," pricing has become a complex business problem. Whether you're introducing a product across channels, trying to create assortment excitement on a social networking site or just trying to get a clear picture of what is driving margins, you need to evolve your pricing capabilities and approach. In this workshop you will learn industry best practices, ROI metrics and a prioritized set of action items that you can take back to improve your company's pricing capabilities. This includes learning lessons from others and discussing the tradeoff between value and complexity of optimizing prices cross channels.

 

Workshop #2
TAKING THE RETAIL STORE TO THE SHOPPER....REGARDLESS OF WHERE THEY ARE
Speaker: Steven Skinner, Vice President of Retail, Cognizant

How Cross Channel Order Management Enables the Future of Retailing: We are in an era of "buy anywhere fulfill anywhere" commerce. Mobile, Internet, store and catalog commerce are merging, requiring retailers to take all capabilities to the shopper regardless of location - even the middle of the store aisle! Cross channel order management is a critical enabling capability for this commerce model. Using a case study approach, the workshop will share research, present a real world scenario, identify retailer business challenges and review potential solution alternatives applicable to retailer strategy and operations.

General Session
SPOTLIGHT: 2010 FUSION AWARD WINNERS
Host: Joe Skorupa, Group Editor-in-Chief, RIS News
Executives: Fusion Award Winners
In our closing session some of this year's 2010 Fusion Award winners (announced during the Summit on Thursday) will join RIS group editor-in-chief Joe Skorupa for a deeper dive into the strategic and tactical specifics of their award-winning initiatives. Don't miss the chance to gain valuable, first-hand insights from this compelling closing session.