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Maximizing Value from the All-Channel Consumer
October 21, 2010 | Marriott Hotel | Dallas, TX
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| Full Agenda |
| 8:00 to 8:30 am |
Registration & Coffee |
| 8:30 to 9:30 am |
Opening Comments: Cathy Marder, Associate Publisher, RIS News
Trends in All-Channel Retail & Release of 2010 Consumer Sentiment in Retail Study
Session Leader: Greg Girard – Program Director, IDC Retail Insights
Greg Girard will detail IDC’s latest research highlighting the steps retailers are taking to alter their processes and systems for omnichannel effectiveness. Also, this event will mark the release of the 1st Annual Consumer Sentiment Study. Based on a survey of 1500 consumers, the study will highlight how consumers plan to use online, social, and mobile shopping in the upcoming holiday shopping season. It will offer unparalleled insight into how consumers are using multiple channels to research and shop, their channel and shopping mode preferences across different classes of merchandise, channel, and the components of omnichannel shopping which present challenges and opportunities for engaging the new post-recession consumer.
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| 9:30 to 10:30 am |
Workshop 1: Winning in the Mobile & Social Shopping Channels
Workshop Leader: Greg Girard – Program Director, IDC Retail Insights
In this workshop, Greg Girard will detail the latest best practices leading retailers are using to keep pace and win over the shopper in the mobile and social channels. In addition, participants will leverage results of the 1st annual consumer sentiment study to participate in a series of exercises to determine where their companies are on the continuum of omnichannel retail, what barriers need to be overcome, and what steps are necessary to meet customer needs.
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| 10:30 to 10:45 am |
Networking Break |
| 19:45 to 10:50 am |
Sponsor Overview & Workshop Introduction |
| 10:50 to 11:50 am |
Workshop 2: Winning the Battle for the All-Channel Consumer
Workshop Leader: Greg Girard – Program Director, IDC Retail Insights
Greg Girard will lead our final workshop that features discussion of the need for back-end integration of processes in order to give the retailer a complete view of the consumer and enable the retailer to give the consumer a satisfying experience. Girard will lead exercises to determine what areas of integration will lead to the best results and what cultural shifts may be necessary to win the battle for the all-channel customer.
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| 11:50 to 11:55 am |
Sponsor Overview & Break for Lunch |
| 11:55 am to 12:35 pm |
Networking Luncheon with Topic Tables |
| 12:35 to 1:30 pm |
Closing Keynote:
A Retail Case Study: Making the Case for Mobile ROI
Speaker: Philip Thompson, Vice President, Marketing & Operations, E-Commerce, Fossil Inc.
All business initiatives at Fossil are driven by ROI, which is an important factor in how the company’s brands have grown. So, when it came time to get involved in M-commerce an important element was ROI. This session covers the creation of “Mark” and “Julie” mobile shopper personae, the differences in shopping habits in global markets, learnings over the past year, mobile enabled Web site versus mobile apps, and developing ROI analytics and metrics.
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| 1:30 pm |
Closing Comments: Cathy Marder, Associate Publisher, RIS News |
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