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Marketing and Merchandising Across Channels at the Speed of Retail
April 26, 2011 | AMA Executive Conference Center | San Francisco, CA
The industry is undergoing a rapid evolution not seen since the onset of eCommerce 12 years ago. Shoppers driven by price and offers across channels creates news challenges in driving brand value. The explosion in mobile phones and smart devices has created both opportunities and challenges in ‘anywhere commerce’…And the social network revolution demands a new way to listen, communicate and engage with shoppers.
Retailers tackling these challenges one-by-one risk falling into the silo trap, but those that develop a comprehensive plan with marketing and merchandising as the centerpiece will emerge as winners.
RIS and RSR have partnered to gather an intimate group of retailers to discuss how you can harness the forces of change rippling through retailing today and leverage marketing and merchandising tools to turn 2011 into a break-out year.
Attendees to this workshop event will learn:
- How to avoid traps and overcome challenges in creating a winning all-channel marketing and merchandising strategy.
- How to create multi-channel campaigns that drive shoppers to stores, the forgotten channel, to increase sales.
- How the mobile and social network channels demand new and sophisticated engagement tactics.
- Examples of how winning retailers are successfully meeting the wants and needs of the new shopper.
To view the Full Agenda, click here.
*Complimentary Registration is for Retail Executives Who Qualify
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Title Sponsor
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Directions
AMA Executive Conference Center
Located in the San Francisco Marriott Hotel
55 Fourth Street, 2nd Level
San Francisco, CA 94103
415-442-6770
Room: 201/202
For driving directions, click here.
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