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Posted Date: 1/4/2007

From Multichannel Fragmentation to Cross-Channel Transparency: Creating Competitive Advantage in Demanding Retail Environments

By Datavantage/Commercialware
Paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives.

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Panelist:
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