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Posted Date: 11/20/2008

Multi-Channel Optimization: Using Business Intelligence and Customer Demand Data to Reshape Retailing

By SAP
There's no greater opportunity for retailers today than multi-channel integration of key operational elements: branding, pricing, promotions, merchandising, inventory, and fulfillment. The indispensable tools needed to achieve true multi-channel integration are business intelligence and advanced analytics. This report examines how retailers can leverage insights gained through BI to reshape their infrastructure and processes and achieve multi-channel optimization.

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>>Adam Blair, Executive Editor, RIS News

Panelist:
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