Posted Date: 3/3/2008
Reinventing Category Management for the 'Too Much Information' Age
By Infosys
Despite significant advances, category management still has a long way to go before the CPG and retail industries reap its biggest rewards. This white paper examines the state of category management today, and prescribes what's needed for it to move ahead: a holistic approach that combines sophisticated technology with changes in people, processes, and partnerships.
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