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2016 Rock and Roll Retail

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In-Store Analytics Slams the Door on Guesswork

Stores have difficulty detecting shoppers and measuring their behavior anywhere except at the cash register. Compared to the online world, brick-and-mortar retailers are flying blind until the final moment of purchase. Because of this practice many business decisions are based on past sales, educated guesswork, and gut instinct honed by observing the success of previous guesses. There is a better way.