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2015 Retail Tech Con
2015 Retail and Consumer Goods Analytics Summit
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2015 Retail Tech Con
2015 Retail and Consumer Goods Analytics Summit

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How You Can Win a Relentless Price War

Pricing is a decisive factor with shoppers and a top priority for retailers.  Shoppers want the lowest possible price and retailers want the healthiest margin. Smart retailers have been able to successfully balance this yin-yang relationship, but the dynamic has changed. Power has shifted to the shopper thanks to the emergence of competitive pricing engines. Now retailers find themselves in the middle of a relentless price war. Here's what you need to know to win.