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2017 Retail and Consumer Goods Analytics Summit
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2017 Retail Executive Summit

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Siri, What Do I Need to Know about Conversational Commerce?

I recently asked Siri if she was human and she answered, “That’s a rather personal question.” Then I asked if she was a chatbot. “No comment.” Good answer. It really doesn’t matter. Siri has been a great assistant (virtual or otherwise) for seven years. Now, however, there is a new kid on the block, the Amazon Echo and Alexa and many other chatbots. Welcome to the new age of conversational commerce.