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EKN Research: Protect Your Retail Turf - Assortment Optimization Strategies

Download this point-of-view to understand strategies and solutions that aid better assortment-mix decisions in retail, which can lead to more profitable retail execution – precision assortments, increased full-priced sell-through of merchandise, improved gross profitability and reduced dollar markdowns.

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2016 ENGAGE
2016 Rock and Roll Retail

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Why Mobile Commerce Overpromises and Under Delivers

Despite the rise in mobile commerce sales and the sweet spot that smartphones occupy with Millennial shoppers (in the palm of their hand) the mobile channel is a huge disappointment in terms of consumer satisfaction, according to the recent Shopper Insight 360 Study. In fact, while consumers expressed widespread dissatisfaction with many aspects of the shopping experience no activity scored lower than mobile commerce. Here’s why and how to fix it.