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Macy's Takes the Lead in Tech-Enhanced Shopping

Macy's is technologizing the shopping experience, creating a seamless omni-channel environment for customers in its stores. With the expansion of online inventory, Google Wallet, RFID and a shoe floor, Macy's takes the lead.
 
Macy's Takes the Lead in Tech-Enhanced Shopping
Customer Records Targeted in 89% of 2011 Data Breaches
Container Store Optimizes Supply Chain Processes with Manhattan
2012 RIS/Gartner Retail Technology Study: Embracing Change

David Phalen of Movado Retail Group focuses on optimizing the labor-to-sales ratio.
 
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Magazine Section
May 2012
In this Issue:
2012 Retail Leaders & Laggards

Retail Singularity

Harnessing the Digital Revolution

Omni-Channel Inventory

  Blog    Web Events    Thought Leadership  
Retail Insight Blog

Omni-Nomics: Process Changes Key to Success
As new mobile and social opportunities join traditional sales channels, the e-commerce and marketing teams have quickly jumped on board, sometimes even before formal business plans were in place. They saw the potential in new shoppers and new technologies. And compared to merchandisers and planners, they were unencumbered from carrying the bulk of the enterprise on their backs. However, getting merchandisers and planners to shift to new methods is the key to success in omni-nomics. Here’s how.
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