Posted Date: 8/24/2009
The NextGEN of Merchandising & Marketing: Customer Insights at the Point of Decision
In the "good old days" of retailing, shop owners knew their customers by name and their preferences by heart. With the explosion of mass retailing, the customer became an abstraction and all customers were treated the same. Learn how to gain customer intimacy by operationalizing your customer segment strategies through merchandising and marketing tactics.
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