Visibility and Internal Collaboration Power Customer-Driven Retailing

Customers are clearly in the driver’s seat today, requiring retailers to turn a vision of customer-driven retailing a reality. Retailers need to use newly available data-gathering and BI tools to bridge the gaps between marketing, merchandising, supply chain and other internal departments. The good news for retailers is that if they can reshape themselves into customer-driven enterprises, they’ll gain opportunities to engage with shoppers in deeper, more meaningful ways.