RBM Technologies Launches New Visual Merchandising Management Software

RBM Technologies launches its new retail merchandising platform. RBM's Web-based system helps retailers reduce costs for marketing planning and campaign execution at the store level by optimizing the merchandising process.

RBM Technologies helps retailers plan and communicate directives for new merchandising campaigns to all retail stores from corporate headquarters. In-store marketing teams can implement planogram designs, control the placement of each fixture in each retail location and report their compliance. The result is reduced man hours spent performing merchandising tasks, less waste on unnecessary point of purchase (POP) materials, more control over the customer experience and optimized, targeted merchandising campaigns.

RBM's merchandising suite helps retailers plan, communicate and execute in-store promotions, resulting in reduced operating costs and an increase in revenue. RBM's suite of products offers retailers a comprehensive approach to managing the in-store marketing and merchandising cycle within a single platform that includes:

RBM Visual Merchandising Manager (VMM) is a planogramming communication, execution and compliance tool to help ensure an optimized retail brand experience. The application helps retailers efficiently plan and communicate directives for new merchandising campaigns to all retail stores from corporate desktops. Each floor plan is brought to life by interactive features that demonstrate precisely how, when and where new planograms should be executed.

RBM Point of Purchase Manager (PPM) helps retailers optimize production quantities based on individual store attributes, typically saving retailers millions of dollars each year. PPM calculates the quantities for each merchandising item and then prints targeted pick/pack slips.

RBM Store Attribute Manager (SAM) offers retailers an online database library of retail store information such as floor plans, photos, fixed assets, point of sale displays and more. The system makes all relevant store information helps reduce costs, minimize project timelines, increase audit accuracy and streamline the remodeling/remerchandising processes.