Pizza Hut has tapped a Wendy’s veteran to join its leadership team.
The pizza chain said that Juan Carlos “Carl” Loredo will join the company as president of Pizza Hut U.S., effective June 3. He will assume responsibility for driving overall performance of the brand’s U.S. business.
Loredo joins Pizza Hut from The Wendy’s Company, where he spent more than eight years, recently serving as the global chief marketing officer for The Wendy’s Company, where he was integral in driving results, including growing the digital sales business, launching and scaling new occasions and producing best-in-class marketing and content campaigns. Previously, he served as VP of account services at The Marketing Arm (a part of Omnicom Media Group) and oversaw the agency’s multicultural practice with a focus on digital and shopper marketing strategies.
“Carl comes to Pizza Hut with a strong track record of positioning brands for success and delivering results in highly competitive markets. He is adept at helping brands show up in novel and authentic ways at the right intersection of customer need and culture,” stated Pizza Hut Division CEO Aaron Powell,. “The Pizza Hut team is delighted to welcome Carl, who will bring a passion and focus that will take us forward to the brand’s next bright chapter.”
Pizza Hut, a subsidiary of Yum! Brands, operates more than 19,500 restaurants in 110 markets and territories.
“It is an honor to lead Pizza Hut’s U.S. business and be a part of taking this beloved brand forward for the next generation of customers,” said Loredo. "I am eager to partner with Aaron and the leadership team, our best-in-class franchisees and our talented team members around the country to unlock growth for this powerhouse brand.”