Godiva Chocolatier is using Monetate, a provider of cloud-based technology for online marketers, to improve its ability to deliver the right content and experiences to its online customers. Through its use of Monetate’s testing, targeting and personalization suite, Godiva is able to innovate, test and deploy functionality on its website for an improved customer experience that increases e-commerce revenue.

 

“Monetate delivers on the promise that online marketers have talked about for over a decade; to create the most relevant customer experience,” said Mahender Nathan, Godiva’s vice president, direct. “At Godiva, our customers are purchasing a feel-good item, and our primary goal has been to deliver the right product, to the right person at the right time. Monetate has helped us realize this goal.”

 

Godiva has leveraged Montetate’s technology to run concurrent testing and optimization campaigns, and act on the results of those tests, at a much quicker rate than it was previously able. Recent campaign results include:

·         18% conversion rate increase as a result of testing multiple product images on product pages

·         9% average order value increase as a result of shipping banner tests

·         1,076% increase in email capture

 

Following the success of its online user experience efforts, Godiva plans to integrate Monetate into its customer call and care center, and is strategizing placements for creative redesigns that will allow it to continue to innovate during its replatform initiatives.

 

For related content: