RadioShack has established a road map for bridging the gap between its brick-and-mortar stores and its digital presence to deliver an omni-channel experience to customers. The retailer is investing more in the training of store associates and introducing new mobile apps and an eBay storefront.

 

“We have identified a series of enhancements that we will launch before the holiday to improve both traffic to our websites and conversion,” said Jim Gooch, CEO for RadioShack on a recent conference call discussing the retailer's financial results. These include providing access to store level inventory information and improvements to the checkout process. “To further improve our reach with our online shoppers, we also recently launched a storefront with eBay, and we will be launching a new mobile app for iPhone and for Android.”

 

For the mobile store-within-a-store that the retailer operates in Target locations, RadioShack is using data to optimize the labor model for these Target Mobile centers. RadioShack will look at these Target stores' potential volume as well as the peak shopping hours within the consumer electronics  department to better align Target Mobile staffing with optimal time periods and drive more efficiency.

 

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