Tory Burch Rolls Out iPad App to Track Store Ops
By Nicole Giannopoulos
Tory Burch, a luxury lifestyle brand and retailer, has partnered with Southport Services Group
to build and deploy a store operations reporting application for the iPad using the MicroStrategy Mobile
platform. The application enables Tory Burch executives and store managers to analyze sales trends and track performance at the store, product, and sales associate levels. It analyzes detailed transaction-level data in real-time to deliver personalized reports and dashboards to Tory Burch business users. The application can be accessed via a branded mobile application on the iPad or a set of customized dashboards via the Web.
Tory Burch and Southport Services Group, a MicroStrategy solution provider, joined forces to design and build the application based on Southport's expertise and track record with MicroStrategy's enterprise software platform.
"We had a very clear vision of the information we wanted our field leaders to have access to as well as the way they should be able to view, manipulate and analyze sales, product and sales associate data," said Matt Marcotte, senior vice present of retail for Tory Burch. "The concepts of access, mobility and intuitive interface were elements that were crucial to us and the partnership with Southport helped us to realize our vision and create something unique in the industry and most importantly, easily adopted and useful to our leaders."
"MicroStrategy's technology, combined with Southport's expertise, has allowed us to provide our store managers and executives with visibility into store performance that had previously been unavailable," said Mike Giresi, CIO for Tory Burch. "As a result, our store managers are able to make timely adjustments to improve store performance."
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