The danger today comes from a shopper who walks into a store as if it were a product showroom. She pulls out a smart device and begins scanning barcodes using the Red Laser or Shopsavvy mobile app. She researches specs, prices and recommendations, and then makes a purchase from a low-cost retailer. Consumers are redefining how they shop and retailers are racing to catch up. Here’s how.
Despite 18 months of media frenzy about m-commerce the vast majority of retailers still have no mobile apps or executable mobile strategy. Of retailers that have apps several have achieved remarkable success. RIS recently recognized four such retailers with Mobile App of the Year awards at the just-concluded Retail Technology Conference. Find out who won and why.
Have you noticed the pace of paradigm shifts has accelerated? It’s almost worthy of an iPhone app: Get your daily paradigm shift and be the first to identify the next Gutenberg moment! There are lots of reasons why the pace is accelerating, but Don Tapscott has combined them into a single macro concept worthy of consideration.