What happens when one of your best customers reaches gold status in your loyalty program? Does your analytics engine recognize the milestone, automatically push a coupon to her preferred channel, and automatically enter her into your Facebook gold community? It could and should. Here’s what you need to know to rev up your customer analytics engine for all-channel commerce.
Posted:
3/29/2011 10:50:08 AM by
Joseph Skorupa | with
3 comments
TJ Maxx doesn't have a fully operational mobile commerce strategy. Neither does Saks, Hot Topic, Bloomingdales, Pier 1 and Marshall's. Why? Because it’s still so early in the m-commerce game. To move forward, avoid pitfalls and begin the process of capitalizing on this promising new channel retailers need a roadmap. Here are seven steps you need to take to travel down the m-commerce road the right way.
Posted:
3/22/2011 11:14:41 AM by
Joseph Skorupa | with
4 comments
Yes, it is early in the social retailing race, but data gathered by RIS indicates virtually all retailers are now involved with Facebook, Twitter or mobile apps. Revenue, profit and return on investment are elusive, but that hasn't stopped eight retailers from jumping into the early lead on the RIS Social Retailing Index (SRI). Find out why Victoria's Secret beats Target, Apple, Walmart and Sears in head-to-head rankings.
Posted:
3/8/2011 10:24:41 AM by
Joseph Skorupa | with
2 comments
The last two decades could aptly be described as the Walmart era in retailing. In 1990, its revenue was $32 billion. In 2010 it ballooned to $405 billion. This unprecedented growth was a major source of disruption throughout the retail industry, unless of course you worked at Walmart. Today, however, cracks are appearing in the empire Sam Walton built. Here’s what retailers need to know as Walmart struggles to regain its footing.
Posted:
3/1/2011 10:33:26 AM by
Joseph Skorupa | with
10 comments