Facebook passed a trillion page views per month in June, according to Google/Doubleclick, making it a singularity in the digital world. To retailers, this represents an immense source of CRM data with unlimited potential, but it has been impossible to tap. The problem is the data is a mix of text, graphics, geospatial and other formats. How can retailers access this black hole of unstructured data? Turns out MicroStrategy has a solution.