Posted Date: 2/2/2010
Abercrombie & Fitch Launches Mobile Storefronts
Abercrombie & Fitch and Hollister Co. are engaging customers with a new mobile storefront that allows shoppers to easily browse and purchase products anytime and anywhere. The retailer selected Digby to build, manage and operate the mobile storefronts for both its Abercrombie & Fitch and Hollister Co. brands. The new storefronts are available on all Internet-enabled mobile devices.
"Providing our users with a superior mobile experience was a key driver for us in choosing Digby as a partner in our mobile initiative," says Kristi Decker, director, online merchandising, Abercrombie & Fitch. "Digby meets our high standards for delivering a consistent and positive brand experience, while utilizing a software platform that will scale with us as we expand into applications for the iPhone, BlackBerry and various Android devices. Mobile storefronts are our next step in extending the ultimate convenience and flexibility to our young, progressive customer base for whom mobile is a way of life."
The Digby Mobile Commerce Suite provides Abercrombie & Fitch with mobile channel capabilities including:
-Support for Internet connected devices
-Support for popular smartphone platforms including iPhone, BlackBerry and Android Mobile marketing capabilities
- In-store and proximity marketing capabilities
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Top 10 Takeaways from the 2012 Store Systems Study
1/25/2012 2:00:00 PM (EST)
Moderator:
Joe Skorupa, Group Editor-in-Chief, RIS News
Panelists:
>>Lee Holman, Lead Retail Analyst,IHL Group
>>Charlie McCarter, Regional Sales Director, SMB Retail Solutions, Dell Inc
>>Barry Wise, Industry Consultant, Epson America, Inc.
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Leveraging WFM Analytics to Improve Labor Optimization
Retailers who have deployed automated workforce management solutions, such as budgeting, forecasting, scheduling, timekeeping and task management, have access to volumes of valuable data, which can yield a wealth of analytical information to improve workforce optimization and labor allocation. Explore how to build the optimal workforce management dashboard and gain actionable insight to improve labor optimization initiatives.
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Mobile and Tablet Shopping Demystified -- Adoption and the ROI Business Case
Kony is proud to sponsor Aberdeen's new report titled, "Mobile and Tablet Shopping Demystified -- Adoption and the ROI Business Case" by Principal Analyst, Sahir Anand. Between July and August 2011, Aberdeen surveyed 300 enterprises to assess the consumer, process and technology factors that are shaping the roll-out and gradual expansion of existing mobile and tablet shopping initiatives. This Analyst Insight details business and customer success cases, and forward-looking roadmaps that are likely to define this space in the coming months.
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