Abercrombie & Fitch Launches Mobile Storefronts

Abercrombie & Fitch and Hollister Co. are engaging customers with a new mobile storefront that allows shoppers to easily browse and purchase products anytime and anywhere. The retailer selected Digby to build, manage and operate the mobile storefronts for both its Abercrombie & Fitch and Hollister Co. brands. The new storefronts are available on all Internet-enabled mobile devices.

"Providing our users with a superior mobile experience was a key driver for us in choosing Digby as a partner in our mobile initiative," says Kristi Decker, director, online merchandising, Abercrombie & Fitch. "Digby meets our high standards for delivering a consistent and positive brand experience, while utilizing a software platform that will scale with us as we expand into applications for the iPhone, BlackBerry and various Android devices. Mobile storefronts are our next step in extending the ultimate convenience and flexibility to our young, progressive customer base for whom mobile is a way of life."

The Digby Mobile Commerce Suite provides Abercrombie & Fitch with mobile channel capabilities including:

-Support for Internet connected devices
-Support for popular smartphone platforms including iPhone, BlackBerry and Android Mobile marketing capabilities
- In-store and proximity marketing capabilities