Apple and Nike Launch Smartwatch for Runners Featuring Nike+ Run Club App

By Jamie Grill-Goodman — September 16, 2016

Apple and Nike have introduced a smartwatch pairing Nike Sport Bands with Apple Watch Series 2, creating a wearable tool for runners. The new Apple Watch Nike+ has deep integration with the new Nike+ Run Club app for motivation to go for a run, coaching plans that adapt to the owner's unique schedule and progress, and guidance from coaches and athletes.

The Nike+ Run Club app experience is built into the smartwatch and accessed from the watch face with a quick tap. The mobile app offers daily motivation through smart run reminders, challenges from friends and even alerts informing when the weather is right to get outside.  Training data, including pace, distance and heart rate are available at a glance, and through shared run summaries, the app promotes friendly competition, allowing users to send fist bumps to each other right from the wrist.
 
The smartwatch also features exclusive Siri commands and iconic Nike watch faces along with GPS, a two-times-brighter display, water resistance to 50 meters, a dual-core processor and watchOS 3.
Apple retail stores are offering free workshops to learn more about the smartwatch.
 
“Apple Watch is the ultimate device for a healthy life and we wanted to push it further to create the best smartwatch in the world for runners and athletes,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Nike+ takes performance tracking to a whole new level and we can’t wait to bring it to the world’s largest community of runners.”

The smartwatch is available in two different aluminum case sizes, 38 mm and 42 mm and pairs with four exclusive Nike Sport Band color combinations including Black/Volt, Black/Cool Gray, Flat Silver/White and Flat Silver/Volt. The 38 mm costs $369 and the 42mm costs $399. It will be available to order on Apple.com beginning Friday, September 23, with availability in late October.
 
“We know runners – and we know many are looking for a device that gives them an easy, fun way to start running,” said Trevor Edwards, president of the Nike Brand. “The market is full of complex, hard-to-read devices that focus on your data. This focuses on your life. It’s a powerful device with a simple solution – your perfect running partner.”

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