AutoZone has signed an agreement to license the Test & Learn Management System from Applied Predictive Technologies (APT). AutoZone will use the system to assist in evaluating strategic initiatives across all major functional areas.

 

"APT is a great tool to help us manage our testing and allow us to make better decisions," says Brett Shanaman, vice president of marketing at AutoZone. "Given AutoZone's commitment to ongoing testing and learning to drive results, APT's software is instrumental in managing and measuring our broad-ranging testing activity across 4,500-plus US stores."

 

AutoZone piloted the software to test the value of various initiatives in marketing, merchandising, pricing, store operations, loss prevention, store development and programs targeting commercial business customers. AutoZone joins top retailers including Lowe's, Walgreens and Publix who have licensed Test & Learn to evaluate new business ideas.

 

"APT's solutions arm AutoZone with the capability to innovate successfully and thrive in a highly competitive industry," says Patrick O'Reilly, president of APT.