Posted Date: 7/19/2011
Best Buy Launches Targeted, Location-Based Smartphone Ads
Best Buy launched the first campaign under the new partnership between mobile shopping application ShopSavvy and vertical ad network Longboard Media. The campaign is currently running with targeted and location-based feature offers, local store inventory and branding content delivered when ShopSavvy users scan relevant products with their smartphones at Best Buy locations.
ShopSavvy and Longboard Media joined forces to offer highly targeted ad campaigns to major retailers through ShopSavvy's AdOns platform. AdOns enable advertisers to deliver hyper-relevant, UPC/GPS-targeted messages to mobile customers at the point of highest intent as they stand in a retail store with a potential purchase in hand.
"Advertisers are looking to engage with consumers in a mobile environment and are impressed by [ShopSavvy's] ability to drive local sales and increase transaction value," says Jim Barkow, CEO of Longboard Media. "We have yet to find a more targeted consumer than a person in-store or driving around looking for specific products, which is what ShopSavvy delivers."
Best Buy's first campaign under the ShopSavvy/Longboard Media partnership encourages ShopSavvy users to create a back-to-school checklist when the application tracks that the user is shopping in Best Buy.
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