Books-A-Million Implements Retail Execution Management Software

Books-A-Million selects Reflexis Retail Execution Management to improve customer service, increase productivity, and control labor costs. Books-A-Million plans to implement the software in all of its superstores, traditional stores and newsstands.

After a thorough review, Books-A-Million selected Reflexis Task Manager, StoreWalk, KPI Activator and Workforce Manager over solutions from three other software providers.

"In this challenging retail environment, it is critical to maximize the efficiency of the store level workforce," says Dennis Lyons, executive vice president of store operations. "Reducing store salaries in response to tough sales can have negative ramifications if done incorrectly. In order to benefit our shareholders, customers, and associates, it is important to understand the specific labor needs of every store. The workload given to stores must be managed upstream in the home office so that key tasks are accomplished and the right amount of time is allocated and scheduled for sales and customer interaction. We are confident that Reflexis gives us the tools to accomplish these goals."