Cabela's Adds BI to Enhance Enterprise Reporting

Cabela's chooses business intelligence from MicroStrategy to gain enhanced insights into inventory planning, customer service, sales administration, forecast analysis, and category management. In addition, Cabela's will use MicroStategy's reporting tools to improve its online business by enabling employees to review every item purchased online and better understand the items that customers typically purchase together. With this insight, Cabela's will be able to present complementary product offerings to its online customers.

"We evaluated numerous BI products and were particularly impressed with MicroStrategy's integration with Teradata, our enterprise data warehouse," says Jon Crowe, director of enterprise technology services, Cabela's. "In addition, MicroStrategy's user-friendly reports and dashboards will help us to be more responsive to the needs of our organization by empowering our users to create their own reports and eliminating the need for custom report development by IT."