T-Mobile has appointed Gary King as its new Chief Information Officer effective December 31. The 30-year veteran in technology services for consumer brands fills the post left vacant when Rob Strickland departed over two years ago.
Known as an innovator and transformer the new CIO will be charged with improving T-Mobile's retail presence while keeping the gains the company enjoyed in the second half of 2013 growing. The wireless carrier increased subscribers by almost two million in 2013.
“T-Mobile is heading into 2014 with incredible momentum,” CEO John Legere says. “Gary brings consumer, retail and e-business experience to the team, which will help us continue to advocate for consumers while transforming our business.”
The number four wireless provider in the U.S. has its sights set on the big players, positioning itself as the "Un-carrier." The new strategy does away with contracts and device subsidies, provides cheap international roaming, free data offers on tablets, and early device upgrades.
The top two players in the wireless space Verizon and AT&T have opened large-scale destination stores designed to immerse the customer in the technological offerings without an over-powering sales pitch. It is very likely that the industry veteran will be called upon to deliver a similar experience for T-Mobile as the top providers jockey for larger and larger subscriber bases.
King is coming over from Chico's PAS where he held the title of executive vice president and CIO for nine years. In addition to his time at Chico's, King worked for Avon and Barnes & Noble over his three-decade long career.
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