Guess? Increases Average Order Values with Personalization Service

Guess? renews its Resonance subscription agreement with Certona after seeing much success with the service in 2007 and 2008. Since its implementation at the end of 2006, nearly 10 percent of Guess's online shoppers have responded favorably to Resonance product recommendations, resulting in a substantial incremental revenue lift.

"Resonance has provided our visitors with more relevant choices and in turn has increased our sales," says Mike Relich, Chief Information Officer at Guess?. "The Average Order Value for shoppers selecting recommendations provided by the Resonance service is double that of shoppers who do not respond to any product recommendations. In addition, customers that take advantage of Resonance's suggestions order nearly twice as many items, on average, as compared to those who disregard recommendations."

The Resonance service helps eliminate the labor-intensive task of manually generating numerous product recommendations and promotions to online visitors and helps retailers:

- Automate the presentation of cross-sell/up-sell recommendations in multiple locations on the Web site.

-Engage visitors in real-time with recommendations that match their current shopping behavior.

-Offer more relevant, individualized products and promotions.

In addition, Guess? is using Resonance e-mail to enhance transactional emails with personalized merchandising.