Guess Delivers Personalized Experience via Customer Loyalty App

— January 20, 2014

Fashion retailer Guess? launched its new mobile app for customers on the MicroStrategy Alert platform. The app, available on Apple and Android devices, delivers a personalized, interactive loyalty channel between the brand and its customers.
"Our new Guess app will allow us to engage with our customers in a highly interactive and personalized fashion," said Mike Relich, COO of Guess, Inc. "Our goal is to provide our customers with something they will love to use because it is so convenient, easy, feature-rich and stylish. At the same time, we wanted to provide our customer relationship team with a wide range of analytic and promotion capabilities to create an immersive and personalized experience. E-Commerce and mobile commerce has become a vital part of the Guess business and we are very confident that our Alert app will help us to fuel future growth in this area."
The mobile app will extends the shopping experience for Guess customers, offering:

  • Access to points, rewards and receipts anywhere at anytime
  • Connect to Guess List account and leave the physical loyalty card at home
  • Earn extra loyalty points by socializing with Guess on Facebook
  • Customized offers, event invites and exclusive content
The app will allow the retailer to develop a closer relationship between the brand and its customers by introducing new products and merchandising existing products with high-resolution images and videos. The retailer can also cross-sell and up-sell products based on previous purchases or promotion responses. Using geo-fencing and deep data analytics, Guess will also be able to offer instant promotions to customers that are relevant based on location and previous purchases. For a video experience of the new app, click here.
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