Gymboree is making a critical investment in its brick-and-mortar infrastructure with the upgrade of its POS system and the addition of mobile capabilities.
The retailer chose Aptos, Inc.’s Aptos Store and Mobile Store point of sale solutions along with Aptos Enterprise Order Management to deliver continuous customer experiences no matter where, when or how customers shop. The new solutions are in addition to Gymboree’s existing Aptos technology – Aptos Audit and Operations Management and Aptos Analytics.
The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands. Gymboree operates more than 1,300 retail stores in the U.S. and Canada and online stores at www.gymboree.com, www.janieandjack.comand www.crazy8.com.
Recognizing the criticality of the brick and mortar store for customer engagement, Gymboree will deploy the POS solution to support secure transaction processing and serve as the hub for the customer, inventory and order information needed to enable rich interactions. With Aptos Mobile Store, Gymboree store associates – armed with mobile devices – will be able to leverage the rich POS functionality without leaving the customer’s side.
“Aptos Mobile Store will also give us the flexibility to support innovative new retail formats so we can bring the Gymboree brand experience to our busy and active customers in the communities we serve while providing added shopping convenience,” said David Sondergeld, vice president of information technology and CIO, The Gymboree Corporation.
Aptos Enterprise Order Management will integrate with Aptos Store to deliver a complete view of inventory, orders and more across sales channels. Aptos Enterprise Order Management will also integrate with Gymboree’s existing eCommerce platform to allow Gymboree to manage all orders throughout their lifecycle, from initiation to fulfillment and back.
“Aptos Store and Aptos Enterprise Order Management will give Gymboree a next-generation customer engagement platform to deliver a unified shopping experience that transcends channels,” said Sondergeld. “The ability to bring an ‘endless aisle’ to our customers will ensure we never lose the opportunity to serve them and earn their loyalty.”