Lillian Vernon Deploys Web 2.0 Platform

Lillian Vernon implements Certona's Resonance Web 2.0 platform to optimize revenues and conversions from product recommendations. The retailer uses the self-optimizing, real-time behavioral targeting platform to gain relevant, material content that drives Web visitors. Lillian Vernon also uses Resonance to personalize web content, better pinpoint online ads to reach specifically targeted visitors as well as increase the ability to perform cross-sell, up-sell recommendations and enhance transactional e-mails with personalized merchandising. The Catolog merchant and online retailer leverages the traffic patterns of visitors to help optimize their Web experience without the need of their personal information, third-part cookies or special individual interaction.