Oracle Acquires Business Analytics Firm Endeca Technologies

Oracle announced October 18 that it would purchase Endeca Technologies, a provider of unstructured data management, Web commerce and business intelligence solutions. The purchase price was not disclosed, and the transaction is expected to close before the end of 2011, subject to customary closing conditions.

"Together, we will provide a broad suite of packaged applications which extends the value of unstructured data into ERP, Supply Chain, CRM, EPM, Web Commerce, and specialized applications," said Thomas Kurian, EVP Oracle Development in a statement. "This technology will also allow us to integrate more comprehensive unstructured data management into Oracle's engineered systems."

The combination of Oracle ATG Commerce and Endeca's InFront platform is expected to enhance cross-channel commerce, merchandising and online customer experiences, while the linking of Oracle Business Intelligence and Endeca Latitude will provide a comprehensive BI foundation and analytic applications, bringing together information from structured and unstructured data sources.

"With more than 600 customers relying on Endeca's solutions to deploy unified platforms for search, guided navigation, merchandising and interactive analytics of unstructured data, Endeca is recognized for its unique approach in hybrid search-analytical technology on diverse and changing information," said Endeca CEO Steve Papa in a statement. "We bring successful deployments in large enterprises in key industries such as retail, distribution, media and publishing, government, and manufacturing and consumer packaged goods – many of these customers are also Oracle customers."