Sam's Club Streamlines Personalized Member Offers

— August 19, 2011

Sam's Club selected DemandTec's Deal Management software service to enhance its eValues program. The retailer will use the software to streamline the collaborative presentation, negotiation, reconciliation and archiving of member offers and supporting supplier funds for the eValues program. As a result, Sam's Club plans to focus more time on developing more relevant, personalized offers for its member community.
"Our strategy for eValues continues to focus on delivering highly targeted, relevant offers to our members," says Catherine Corley, vice president for membership at Sam's Club. "Through innovative uses of collaboration on the DemandTec network, we expect to better serve our members."
Deal Management is a component service of DemandTec End-to-End Promotion Management, a solution that includes related software services for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post-event analysis.


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