Posted Date: 1/23/2012
Target Boosts Analytics Capabilities
Target will implement the Teradata Active Data Warehouse platform to help the retailer become an analytics-driven organization to better serve its customers.
Using Teradata Active Data Warehouse, Target will be able to effectively manage complex user queries on large data volumes in a mixed workload environment across its entire enterprise of 1,767 stores across the US and Target.com. The high performance analytical capabilities it will gain will quickly provide detailed insight and business value.
"Together with Target we will enable the best possible use of detailed data to drive the best possible decision-making — and positively ensure deeper business visibility and understanding for effectively serving millions of Target guests," says Gene Sullivan, retail vice president at Teradata.
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