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Posted Date: 8/30/2010

Tiffany Sales Soar in Europe, Launches 8 Web Sites

Although, direct marketing, Internet and catalog sales in the Americas declined by 2% for Tiffany & Co. in the quarter, which was below expectation, total sales in Europe increased by 14%.
 
Making this news even sweeter for Tiffany is the year-over-year euro and pound exchange rates, which were on average were 10% and 7% weaker than the dollar in the quarter. Therefore, on a constant exchange rate basis, total European sales rose 25% year over year.

Helping boost these strong number was the launch of eight new European online storefronts. "In mid-June, we launched e-commerce in eight countries in continental Europe," says Mark Aaron, vice president of investor relations, "and are quite pleased with the initial numbers of both visits and orders."

The strong European performance offset Tiffany's unexpectedly weaker sales in the America's.

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