Urban Outfitters Adds Online Fraud Prevention

Urban Outfitters combats online credit card fraud with Interceptas from Accertify. The apparel retailer uses this technology to address the entire business process of combating fraud from the perspective of the online retailer, providing a multi-layered approach with a workbench platform that is flexible to adapt to new fraud trends and technologies.

"Urban Outfitters' success is driven by our commitment to understand our customers and connect with them on an emotional level," says John Kyees, CFO, Urban Outfitters. "When shopping on our Web sites, customers want a quick and hassle-free experience. Taking a tougher stance against e-commerce fraud helps us maintain our customers' trust and provide the smooth and easy experience they expect online."

"After examining the leading anti-fraud tools available on the market, Urban Outfitters chose Accertify because it's the most comprehensive and advanced solution," says Kyees. "Interceptas will enhance our fraud prevention capabilities, reduce our total cost of fraud and ensure that we offer a distinctive experience for customers purchasing on the Web."