Urban Outfitters Gains Global Inventory Visibility, Synchronizes Channels

Urban Outfitters adds end-to-end enterprise Order Management from Sterling Commerce to improve cross-channel efficiencies. The retailer also adds Sterling Managed File Transfer (MFT) to manage the internal and external file transfers for the retailer as part of a new customer relationship management (CRM) implementation.

Urban Outfitters implements Sterling Order Management which provides global inventory visibility and synchronizes channel operations so that Urban Outfitters can enable its customers to research, buy, ship and return anywhere. The solution also offers call center capabilities that will help Urban Outfitters better manage its processes for special orders and "save-the-sale" efforts.

As part of its implementation of a new CRM system, Urban Outfitters will implement Sterling MFT for secure managed file transfer, to enable secure integration of major customer files, regardless of whether those files are stored within Urban Outfitters or external to the company.

"Urban Outfitters seeks to offer a differentiated shopping experience that creates an emotional bond with the customers, and Sterling Order Management will provide us with a world-class foundation for all our cross-channel operations that will enable us to excel in delivering that experience," said Calvin Hollinger, chief information and logistics officer at Urban Outfitters.