Walmart Improves Efficiency of Packaging Design-to-Print Process

Walmart uses brand management software across its fresh produce, grocery and health and beauty lines to improve the efficiency of its packaging design-to-print process.

The software, from Sun Brand Technologies' Odin, is currently being used by Walmart-owned supermarket Asda. Walmart will use the software to increase the speed-to-market and reduce costs by eliminating duplication, sharing global information online and minimize errors across its project management systems.

Walmart plans to improve its turnaround times using three of Odin's modules: Odin On Time, which reduces delays in the design-to-print process; Odin Sprint, which speeds up the artwork approval process; and Odin Assets, a centralized storage and retrieval system containing images and data.

The software has already been installed across Walmart's Marketside range of fresh produce and its Equate health and beauty portfolio. The retailer now plans to extend its use of the software across all its private brand food, health and beauty ranges.