Barneys New York, a luxury retailer, has taken the shopping experience to a new level of comfort and convenience with the Infinea Tab
from Infinite Peripherals
. The retailer is one of the first in the nation to utilize the device, adding a 1D or 2D barcode scanner and magnetic stripe reader to an Apple iPad2 to enable associates to conduct customer checkout from anywhere in the store, eliminating waiting in line and maximizing floor space.
"Instead of customers standing across from associates at the cash wrap, they now can stand next to each other and progress through the transaction together," said Artie Byrne, the director of financial and store systems at Barneys New York. "The greater level of interaction gives us an opportunity to offer other items or services that are a good fit."
Working with a point-of-sale software application, the handheld Infinea Tab can accept signatures and wirelessly print or email receipts, conduct inventory operations and corporate communications and access the Internet and Intranet. The combination barcode and magnetic stripe reader for the iPad can be experienced at the flagship Barneys New York store at 660 Madison Ave., New York, NY.
"The ability to employ the iPad as a selling device has also enabled us to move cash wraps from the floor, opening up space for more merchandise," said Byrne. "And the Infinea Tab lets us take the sale to the customer and engage them in new ways."
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