Guess Rolls Out Ship-from-Store Fulfillment Across 500 Locations

— February 01, 2013

Guess has selected VendorNet, a subsidiary of GSI Commerce an eBay Inc. company and provider of cross-channel fulfillment and supply chain technology, to provide ship-from-store fulfillment solutions. The retailer will leverage VendorNet's StoreNet technology to implement omnichannel retail capabilities, specifically fulfillment of online sales from its brick-and-mortar locations.
Established in 1981, Guess has become a global brand available in almost 90 countries. With its expansive distribution network, StoreNet enables Guess to source fulfillment from the best location across all channels, including its direct to consumer warehouses and brick-and-mortar store, to optimize inventory and increase product availability for its customers.
"We chose VendorNet to launch our omnichannel initiative, which focuses on maximizing our customers' shopping experience," said Michael Relich, executive vice president and CIO for Guess. "VendorNet's ability to intelligently distribute orders to the best fulfillment location, based on criteria that we define, was a key factor in our selection process. StoreNet will allow us to optimize our inventory, regardless of where it physically resides, and better serve our customers."
StoreNet enables Guess to offer store inventory to its online customers, saving orders that would be lost if out-of-stock in warehouses. StoreNet also allows the retailer to sell-through clearance items and avoid markdowns on end-of-season merchandise.
The retailer will go live with StoreNet in the second quarter of this year, enabling more than 500 stores across the U.S. to be ship-from-store equipped when fully rolled out. Relich cited the maturity of the technology, proven reputation, speed-to-market and significant return on investment as primary motivators for choosing VendorNet.
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