American Apparel Picks Oracle Customer Personalization Solution

Seeking to personalize the customer experience across all its channels, American Apparel will deploy the Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications. The solutions will be used across the Web, contact center, mobile devices, social media and in stores.

"American Apparel has a large, talented e-commerce team and we needed a platform and tools to fit our growth and customer service needs," said Stacey Shulman, CIO of the apparel manufacturer/retailer in a statement. "Oracle ATG Commerce solutions provide us a scalable platform with the flexibility and intelligence to personalize our offerings and drive our online growth."

American Apparel will use Object Edge, a Gold level member in Oracle PartnerNetwork (OPN), as its implementation and integration partner.

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