Eastern Mountain Sports iPad Deployment Goes Chainwide in 2012

Eastern Mountain Sports' four-store pilot of the VeriFone GlobalBay iPad retailing solution will be followed by a chainwide rollout later this year. The outdoor and sporting goods retailer operates 65 stores from Maine to Virginia.

"The VeriFone GlobalBay App is central to our continued efforts to provide the best customer experience in the industry," said EMS CEO Will Manzer in a statement. "This solution provides us with the flexibility to deliver the right product and activity content where it's needed – while working with customers."

The VeriFone GlobalBay platform is a Software-as-a-Service offering enabling mobile retail software for associate-consumer interaction while leveraging retailers' existing POS, e-commerce and store systems.

"No longer are we constrained by square footage as to what we can sell," said the retailer's vice president of ecommerce Scott Barrett. "Utilizing this service enables us to provide consumers with all our products on hand in the store and online."